Curious to know what’s new in refractive surgery marketing? Join marketing experts Michael Dobkowski of Glacial Multimedia, Mike Malley of CRM Marketing Group, Christine Lapointe of Aesthetics 360, and Paul Stubenbordt of Denali Creative as they share the best medical marketing tips for 2019. Perfect for ophthalmologists, optometrists, medical marketing agencies, and more.

This week’s guest is Tamara Niedzolkowski from Refreshdental, a dental practice consulting firm in New England that specializes in brand identity strategy and organizational development. A believer in brand storytelling, Tamara encourages dental practices to use original content as an opportunity to differentiate from the competition. Join Michael Dobkowski, CEO of Glacial Multimedia, as he sits down with Tamara to discuss effective marketing strategies for growing a dental practice.

SMILE is a new, minimally invasive form of laser eye surgery that rivals LASIK and PRK. Using the ultra-precise VisionMax laser, SMILE results in a more comfortable patient experience and fewer complications than other forms of laser vision correction. Join Michael Dobkowski, CEO of Glacial Multimedia, Inc., Dr. Rex Hamilton of Santa Monica Eye Group, and Paul Rousseau, Senior Director of Refractive Surgery at Zeiss, as they discuss the benefits of the SMILE procedure and its impact on the future of refractive surgery.

If your practice struggles to follow-up with web leads, you may be missing out on significant revenue. Capture, an innovative new program from Opticall, makes it fast and easy for practice staff to personally follow-up with online leads. Join Michael Dobkowski from Glacial Multimedia, Inc., Bill Murcier and Dylan Kemna from Opticall, and Patrice Seltzer from Patient Spectrum and MDProspects, as they discuss the impact of personalized communication on patient conversion.

You’ve heard it before – content is king, blah, blah, blah. But why is content marketing important? How can you engage your audience without boring them to tears? What can you do to start implementing a content marketing strategy today?

Join us as we answer these questions and more in today’s episode of the Glacial Multimedia Podcast. Featuring Michael Dobkowski, CEO of Glacial Multimedia, Sarah Gelber, Client Account Manager, Andy Hercock, SEO Specialist, and Anna Flemke, Content Marketing Specialist.

Is your practice “likeable” online? Listen along as Matt Fernandez, Sarah Gelber, Bethany Powers, and Lucia Magno (of MDidentity) discuss methods to make your practice stand out to the community and become more likeable! From ways to build up community engagement, advice on building ‘likes’ to your social media, to managing your online reputation through reviews, we explore this very important component of gaining and retaining patients for your practice.

Congratulations! You’re building a new website! We get a lot of questions about what happens when we launch our new designs. Does the practice need to be highly involved? Will my rankings change when I launch a new site? Does my site ‘go down’ during this time period?

In this podcast, we answer some of the most frequently asked questions about launching your new site, with insights coming from multiple departments here at Glacial Multimedia. Listen along with Anthony Marvin, Andy Hercock, Callie Walker, and Bethany Powers as we discuss our recent website designs and what happens when it’s time to launch them.