Is your practice “likeable” online? Listen along as Matt Fernandez, Sarah Gelber, Bethany Powers, and Lucia Magno (of MDidentity) discuss methods to make your practice stand out to the community and become more likeable! From ways to build up community engagement, advice on building ‘likes’ to your social media, to managing your online reputation through reviews, we explore this very important component of gaining and retaining patients for your practice.
Congratulations! You’re building a new website! We get a lot of questions about what happens when we launch our new designs. Does the practice need to be highly involved? Will my rankings change when I launch a new site? Does my site ‘go down’ during this time period?
In this podcast, we answer some of the most frequently asked questions about launching your new site, with insights coming from multiple departments here at Glacial Multimedia. Listen along with Anthony Marvin, Andy Hercock, Callie Walker, and Bethany Powers as we discuss our recent website designs and what happens when it’s time to launch them.
In this latest podcast, a group of all-women attendees of Google’s 2017 Womenwill conference discuss something close to home: the status of women in the workplace. Join us in our discussion of what it means to be a woman in the tech industry, and an exploration of how far things have come.
ASCRS has come and gone and once again we were there to absorb the latest topics, showcase our own particular knowledge and meet old friends and make new ones. We had a great time. In our pre-ASCRS podcast the team made some predictions on what the big topics would be, and for the most part, we were fairly accurate. There were, however, one or two items that were discussed that took us a bit by surprise. Listen along as Darryl Quinlan, Spenser Pontbriand and Hannah Whitten give their thoughts on the show and our very successful co-sponsored event with Google.
At Glacial Multimedia we get a bit ramped up about attending a few industry specific conferences. One of the largest conferences we look forward to attending is the yearly American Society of Cataract and Refractive Surgery. We’ve been showcasing our knowledge and talent there almost since the formation of Glacial as a company and we truly look forward to it every year. Listen along as Darryl Quinlan, Hannah Whitten, Spenser Pontbriand and Michelle Pelletier (of MDprospects fame) discuss what they are looking forward to at this year’s conference and try to predict what the big topics of discussion will be this. We’ll be doing a post-ASCRS podcast as well to see how accurate they were with their predictions. One of the bigger topics in this podcast is the Glacial Multimedia and Google co-sponsored event. Sign up to attend by clicking here, we’d love to see you there.
Facebook live. You’ve probably heard of it, but what is it, and how can it help your business? Devin Gore and Matt Fernandez chat with Darryl Quinlan and break down Facebook Live’s slightly sorted history, why it’s important for a medical practice to explore it, and what we’ve discovered on how to best utilize it. Listen in and learn!
Marketers often find themselves involved in interesting conversations. One of those conversations is when we have to tell our clients that an idea might not be the best idea and we might need to revisit that idea. Hannah Whitten, Michael Dobkowski and Darryl Quinlan once again welcome Sam Surprise of Surprise Advertising to chat with us about those conversations and why a “no” is an essential part of marketing.
Hannah Whitten, Lauren Garrard and Bethany Powers sit down with Darryl to talk about everyone’s favorite topic: budgets. Knowing what to spend in the digital realm can be confusing and at times overwhelming. We break down how we work with practices all over the country to best utilize their budget, prioritize goals and determine where their money is best spent.
At Glacial Multimedia we take our partnerships pretty seriously. We are amazingly proud of our ongoing partnership with MDprospects. In this podcast, Darryl Quinlan and Spenser Pontbriand sit down with Onur Birsen, CTO, and Michelle Pelletier, Chief Product Manager of MDprospects. You’ll learn the history of MDprospects but more importantly, they break down how MDprosects works and the multiple problems this fantastic software can solve.
It can be downright chilly at times in the world of leads. Michelle Pelletier and Spenser Pontbriand discuss with Darryl Quinlan how to keep the leads you have warm and friendly. The decision-making process in the medical realm can be rather lengthy, in some cases years, before someone might move forward. It is hugely important to keep in contact with your leads, but you don’t want to come across as pushy or possibly even like a salesperson. Listen in as Michelle and Spenser discuss the necessary tools and strategies to keep those leads warm.