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Featured Episode

Conversion Optimization

Featuring Michael Dobkowski (CEO, Glacial Multimedia), Billy Holcombe (Client Success Manager, Glacial Multimedia), Michelle Pelletier (CEO, MDprospects), and Dylan Kemna (VP Sales and Marketing, OptiCall). This episode is a conversation about the patient lead cycle,... Read More

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New FDA Approved PanOptix Trifocal Lens by Alcon

Glacial CEO Michael Dobkowski interviews Dr. Zarmeena Vendal, a cataract surgeon at Westlake Eye Specialists in Austin, Texas, about the PanOptix Trifocal lens from Alcon — the first and only trifocal lens approved by the... Read More
November 6, 2019
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Refractive Marketing Today

Curious to know what’s new in refractive surgery marketing? Join marketing experts Michael Dobkowski of Glacial Multimedia, Mike Malley of CRM Marketing Group, Christine Lapointe of Aesthetics 360, and Paul Stubenbordt of Denali Creative as... Read More
January 10, 2019
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The Organizational Heartbeat

This week’s guest is Tamara Niedzolkowski from Refreshdental, a dental practice consulting firm in New England that specializes in brand identity strategy and organizational development. A believer in brand storytelling, Tamara encourages dental practices to... Read More
December 21, 2018
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The Marshall Plan

Guest Nancy Marshall from Nancy Marshall communications discusses her step by step plan for a successful PR campaign. Read More
October 16, 2017
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Resurgence of PR in the Digital Age

Our guests Nancy Marshall and Jessica Donahue from Nancy Marshall Communications provide us with insight into the value of PR marketing in today’s digital age. Read More
October 16, 2017
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They Really Like Me

Is your practice “likeable” online? Listen along as Matt Fernandez, Sarah Gelber, Bethany Powers, and Lucia Magno (of MDidentity) discuss methods to make your practice stand out to the community and become more likeable! From... Read More
September 7, 2017
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What to Expect When Your New Site Launches

Congratulations! You’re building a new website! We get a lot of questions about what happens when we launch our new designs. Does the practice need to be highly involved? Will my rankings change when I... Read More
September 7, 2017
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Womenwill 2017

In this latest podcast, a group of all-women attendees of Google’s 2017 Womenwill conference discuss something close to home: the status of women in the workplace. Join us in our discussion of what it  means... Read More
July 18, 2017
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Post ASCRS

ASCRS has come and gone and once again we were there to absorb the latest topics, showcase our own particular knowledge and meet old friends and make new ones. We had a great time. In... Read More
May 17, 2017
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Pre ASCRS Discussion

At Glacial Multimedia we get a bit ramped up about attending a few industry specific conferences. One of the largest conferences we look forward to attending is the yearly American Society of Cataract and Refractive... Read More
May 3, 2017
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Planning Your Budget? Glacial Can Help!

Hannah Whitten, Lauren Garrard and Bethany Powers sit down with Darryl to talk about everyone’s favorite topic: budgets. Knowing what to spend in the digital realm can be confusing and at times overwhelming. We break... Read More
March 7, 2017
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Keeping Your Leads Warm This Winter

It can be downright chilly at times in the world of leads. Michelle Pelletier and Spenser Pontbriand discuss with Darryl Quinlan how to keep the leads you have warm and friendly. The decision-making process in... Read More
March 6, 2017
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Landing Pages – Why and How To Use Them

Devin Gore and Spencer Pontbriand chat with Darryl Quinlan about the importance of landing pages in relation to marketing efforts. Landing pages are a key component to transition someone from general interest to a lead. We’ve... Read More
March 6, 2017
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Effectively Convert Your Digital Leads

Spenser Pontbriand, Michael Dobkowski and Darryl Quinlan chat with special guest Troy Cole about how to effectively convert your digital leads.  Practices spend thousands of dollars to generate interest and get people to investigate them.... Read More
March 6, 2017
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Patient Conversion – How Effective Is Your Practice?

Your practice might be swimming in leads, but if you’re not converting them into patients you are missing a significant revenue pool. Karen Dobkowski, Michael Dobkowski and Darryl Quinlan chat with Holly Venutos of Clear Advantage... Read More
March 6, 2017
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Creating A Website With Glacial Part 2

We continue to the conversation with Darrel Grosvalet, Dan Eastwood, Angie Grosso and Darryl Quinlan. This part focuses on the later phases of creating a website, coding and finalization. What? You don’t know what those are?... Read More
March 6, 2017
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Creating A Website With Glacial Part 1

Glacial Multimedia is well known for our brilliant custom websites so we thought it might be a good idea for everyone to get to know the folks behind the scenes. In our first ever two-part... Read More
March 6, 2017
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iMedicware – Glacial Multimedia A Perfect Partnership

Glacial Multimedia’s CEO Michael Dobkowski sits down with Dr. Anish Kapur to discuss iMedicware, it’s history and why this wonderful robust EMR chose to focus on the world of Ophthalmology. They get down right technical... Read More
March 6, 2017
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Healthgrades – Is It Beneficial For Your Practice?

Glacial Multimedia is a longtime proud partner with Heathgrades.com. Darryl Quinlan, Hannah Whitten, Victoria Passmore and Michael Dobkowski discuss the history of HealthGrades, why we choose to partner with them and dole out some great... Read More
March 3, 2017
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New Media vs Traditional Media With Sprinkles Of Branding

Glacial’s first podcast guest Sam Surprise of Surprise Advertising sits down with Michael Dobkowski, Darryl Quinlan and Karen Dobkowski to discuss traditional media marketing and how it can work with digital marketing. They discuss branding... Read More
March 3, 2017
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Search – It’s A Bit More Complex Than You Might Think.

Simply typing something into Google seemingly brings magical results for us to explore. Spencer Pontbriand, Andy Hercock and Matt Fernandez sit down with Darryl Quinlan to explain the various aspects of what is actually displayed after... Read More
March 3, 2017
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SEO Basics – Just What Is SEO Really?

SEO, SEO, SEO. Everyone seems to have an understanding of what it is, well, kinda. SEO is quite often misunderstood and so Glacial Multimedia pulled their SEO team together to help break down what SEO... Read More
March 3, 2017
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Social Media – A Breakdown In Brief

Social Media. It’s a beast, and often misunderstood and underutilized Matt Fernandez, Hannah Whitten and Spenser Pontbriand chat with Darryl about how Glacial Multimedia views and utilizes social media for our clients. Spoiler – don’t... Read More
March 3, 2017
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Branding – It’s All About You!

Your Brand is everything.  iI’s how people quickly associate you with, well, you. Lauren Garrard, Matt Fernandez and Spenser Pontbriand dive deep into what Branding is, its huge significance in marketing and how to best... Read More
March 3, 2017

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